Marketing Authors' UTD Productivity

Cohort. This dashboard tracks a marketing-home cohort: authors with more than 20% of their de-duplicated UTD-journal papers (1990–2026) in the marketing journals (JCR, JM, JMR, Marketing Science) and at least two marketing-journal papers. The two-paper floor removes one-off crossovers — e.g. a psychologist or economist with a single JCR co-authorship — that a bare share rule would otherwise sweep in. Author name variants (e.g. "Pradeep Chintagunta" / "Pradeep K Chintagunta") are consolidated via conservative same-surname clustering, with manual overrides for known homonyms. It is a deliberately wide, descriptive cohort and differs from the narrower pre-2005 cohorts used in the companion causal analysis.

Counts. Papers are de-duplicated to one record per author per article across all 24 UTD-ranked journals. MKTG-4 journals are JCR, JM, JMR, and Marketing Science; Management Science is shown separately in the author table, with the remaining UTD journals counted as X-Disc. The dashed line on the share chart marks 2005, when the UTD Top-100 rankings rose to prominence. Just-accepted counts are forthcoming / online-first papers (online but not yet assigned to a print issue) for the four marketing journals plus Management Science, via Crossref — these are not year-filtered.

Table notes. X-Disc = UTD papers in all journals except Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Management Science. X-Disc % = that X-Disc count / Total UTD papers; Econ top-5 and Psych top-5 are outside UTD and not included. Active yrs = number of distinct calendar years in which the author had at least one publication within the selected range.

Economics & psychology (Econ top-5 / Psych top-5). These columns and chart bars count papers the same cohort authors published in high-prestige journals outside the 24 UTD set. Because those journals are not in the UTD extract, the counts were obtained from OpenAlex: for each target journal we pulled every article 1990–2025 by ISSN and matched its authors to the cohort using the same conservative name matcher as the just-accepted column. They respect the year-range slider. Economics "top 5": American Economic Review, Econometrica, Journal of Political Economy, Quarterly Journal of Economics, and the Review of Economic Studies. Psychology top-5 (APA): Psychological Science, Journal of Personality and Social Psychology, Psychological Review, Psychological Bulletin, and American Psychologist. Because matching is by author name only (no ORCID or institution disambiguation), treat Econ top-5 / Psych top-5 as a screening estimate — lower-confidence than the UTD-based columns.

Caveats. UTD supplies author names, not stable identifiers, so name-based matching can over- or under-merge scholars. All figures here are descriptive, not causal — please contact me for companion spillover analysis for difference-in-differences estimates and identification caveats.

Source & code. Built from a UTD Top-100 Business School Research Rankings extract. Code and notes: github.com/girishm77/utd-marketing-productivity.